Pay more to watch your in-game cut scenes

By | 20/09/2010

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Activision Blizzard boss Bobby Kotick is proposing to take in-game cut scene footage and package it as a seperate movie to be sold to fans for $30 a time. Will we refuse to pay extra for movie footage we already have in-game, or will wepay for the convienencs of watching all the in-game footage in one sequence, or should developers be giving us that option already? This is an example of a virtual value chain in action, extracting more value from exisiting assets. More here….